Arabic AI visibility for brands in the UAE
When someone in Dubai or Abu Dhabi asks ChatGPT, Gemini, or an Arabic engine such as Jais or Falcon for a recommendation, only a few brands get named. CitedSEO shows you whether yours is one of them, why not, and what to change.
Why the UAE is different
The UAE market runs in two languages. Your customers ask in English and in Arabic, and an AI engine can answer differently in each, and differently again between dialects. Being visible in English does not mean you will be named when a customer asks in Gulf Arabic. CitedSEO tests the questions the way people really ask them, and it measures the Gulf dialect, which covers the UAE, as its own result instead of folding it into one generic Arabic score.
The country has also made AI a national priority. Its National Artificial Intelligence Strategy 2031 aims to make the UAE a global leader in AI by 2031, and its institutions publish their own Arabic models. CitedSEO tracks how those models answer, because the global engines do not tell the whole story.
The UAE's own Arabic engines
Open Arabic model from Core42
Jais is an open-source Arabic language model from Core42, a G42 company, built with MBZUAI and Cerebras Systems. It first appeared at 13 billion parameters, and a 30 billion parameter version followed in November 2023. It is named after the highest peak in the UAE.
Falcon models from TII
Falcon comes from the Technology Innovation Institute (TII), the applied research arm of Abu Dhabi's Advanced Technology Research Council. In January 2026 TII launched Falcon-H1 Arabic in 3B, 7B and 34B sizes, and says it leads the Open Arabic LLM Leaderboard.
What CitedSEO does for a UAE brand
- Tracks your brand across seven engines: Jais, Falcon and Fanar, plus ChatGPT, Gemini, Claude and Perplexity.
- Measures Gulf Arabic on its own, alongside Najdi, Levantine and Egyptian, so a strong result in one market cannot hide a gap in another.
- Shows who gets recommended instead of you, and which sources the engines cite when they name a competitor.
- Runs an AI Agent that drafts fixes to your titles, meta descriptions and pages in the dialect your customers use.
Who is behind it
CitedSEO is built in Beirut by AdWorks Bid, an SEO and AI search optimisation agency and Google Partner that works with brands in the UAE, Saudi Arabia and Lebanon. Read more on the About page.
Sources
- Core42 announcement of Jais 30B (G42)
- TII announcement of Falcon-H1 Arabic (Business Wire)
- UAE adopts National Artificial Intelligence Strategy 2031 (Arabian Business)